You do not require to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has depressed by the recent times. The majority of the recent studies reveal the web traffic which comes from mobile platform accounts for over 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, that is the wake-up call if have not done anything to focus on the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have develop a mobile version of your website to formulate your target audience to bear them connected, on the move!
What Should You Work?
For hooking in internet audience at large, you can have a different website for mobiles as well relating to desktops, tablets and ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But working with a website developed for each single device and keeping them updated is a great ordeal and ideally, you ought to have one website, which runs off one CMS, readjusts itself in different screen sizes of varying smartphones. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Web design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.
What is Responsive Design?
Responsive Web Design has been a fad but a trend that existed for a long time now. To put it simply, responsive design refers to a web layout wherein the content, images as well as the other designing elements stay the same, but shrink immediately to adjust light and portable specific screen size. In responsive type, the content can be managed from CMS and it is quick, easy and economical solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is where the Adaptive designing steps in the.
What is Adaptive Web design?
Adaptive design is basically newer concept in the industry. Essentially, this technique adapts to what’s displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the idea that the content remains same, there are certain changes that appear in areas elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the different number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for extensive is yet to gained popularity in the industry, however the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its best. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to responsive designs
AWD can goof up an entire feel of their webpage if it is not backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it deliver in brand inconsistency and confuse your target audience once they see different interfaces on varying models.
So what’s The Bottomline?
While Responsive design can be a superb solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is much more user-focused. In years to come, more than 50% of the web users will use their mobile devices to surf the and hence it is advisable to blend adaptive web lay-out techniques with responsive elements to leverage the web visibility, engage the point visitors and leverage the conversion rate.
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